leica store frankfurt | designers must be storytellers

a new store concept of leica camera ag combined the manufacture of cameras a bookstore and photo gallery for the first time.  the new store concept was realized in frankfurt in 2015. a former discotheque was cored. through that one room of 400 m² was created while combining 3 storeys. thus several correlations between the areas are palpable.  the permeating lense has got a double function – inside to outside it works like a viewfinder to the surrounding and from the outside it generates the distinctive appearance of a camera. the given retail furniture of leica were added by individual furniture and supported by the plain treatment of the given structure and materials of the building built up in the 70^th.  the conjunctions of these elements in material and detail emphasize the impressing history and quality of the products.